Check out my recent article on Seeking Alpha giving an updated rationale behind our fund’s Short position in Green Mountain:
Which Catalyst Will Make Green Mountain Fall?
by Yaron “Ron” Reuven
Green Mountain Coffee Roasters (GMCR) is the Vermont Based K-Cup and [Keurig] brewer manufacturer that has been the darling of its home state and a cult of retail investors that have enjoyed the catapult of its stock price over the last few years–peaking at $115 before the collapse to $50 (and lower for a short time). Since this collapse has become very public recently–through the extraordinary 110 slide presentation by David Einhorn, Sam Antar’s articulate white collar blog, CNBC’s Herb Greenberg, and countless other media sources that covered both sides of the argument–I will try to limit our rationale behind our short positions on a few crucial bullets. read more »
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