My Notes From The Green Mountain Class Action Lawsuit

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Check out my most recent article on Seeking Alpha giving an updated rationale behind our fund’s Short position in Green Mountain:

My Notes From The Green Mountain Class Action Lawsuit
by Yaron Ron Reuven

Anyone who has followed Green Mountain (GMCR), turned on CNBC at least once in the last couple of years, or simply browsed yahoo finance, knows that GMCR and its management have been party to a Class Action Lawsuit that has been nastier than most. What’s more interesting is that most people, including shareholders, have not actually read the lawsuit complaint page by page. Having a short position in the stock, which I discussed in my first SA article last month, we spend each waking hour searching the world for more information about each of our investments. read more »

“This Blog is for the purpose of sharing of personal opinion and should not be construed in any way as advice. The information contained in this report or information provided does not purport to be complete description of the securities, markets or developments referred to in this material. The information has been obtained from sources considered to be reliable, but we do not guarantee that the foregoing material is accurate or complete. The contributors to this blog and or their affiliates may directly or indirectly have active positions in the securities that are mentioned. Expressions of opinion are as of this date and are subject to change without notice. This information is not intended as a solicitation or an offer to buy or sell any security referred to herein. Past performance may not be indicative of future results. Ron Reuven is a registered principal of Reuven Enterprises Securities Division, Member FINRA/SIPC & Licensed MSRB Dealer, a fully owned subsidiary of Reuven Enterprises Inc. and is President & Managing Partner of Reuven Capital Investments, LP (long/short equity hedge fund).”

Seeking Alpha: Which Catalyst Will Make Green Mountain Fall?

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Check out my recent article on Seeking Alpha giving an updated rationale behind our fund’s Short position in Green Mountain:

 

Which Catalyst Will Make Green Mountain Fall?
by Yaron “Ron” Reuven

Starbucks Green Mountain CoffeeGreen Mountain Coffee Roasters (GMCR) is the Vermont Based K-Cup and [Keurig] brewer manufacturer that has been the darling of its home state and a cult of retail investors that have enjoyed the catapult of its stock price over the last few years–peaking at $115 before the collapse to $50 (and lower for a short time). Since this collapse has become very public recently–through the extraordinary 110 slide presentation by David Einhorn, Sam Antar’s articulate white collar blog, CNBC’s Herb Greenberg, and countless other media sources that covered both sides of the argument–I will try to limit our rationale behind our short positions on a few crucial bullets. read more »

“This Blog is for the purpose of sharing of personal opinion and should not be construed in any way as advice. The information contained in this report or information provided does not purport to be complete description of the securities, markets or developments referred to in this material. The information has been obtained from sources considered to be reliable, but we do not guarantee that the foregoing material is accurate or complete. The contributors to this blog and or their affiliates may directly or indirectly have active positions in the securities that are mentioned. Expressions of opinion are as of this date and are subject to change without notice. This information is not intended as a solicitation or an offer to buy or sell any security referred to herein. Past performance may not be indicative of future results. Ron Reuven is a registered principal of Reuven Enterprises Securities Division, Member FINRA/SIPC & Licensed MSRB Dealer, a fully owned subsidiary of Reuven Enterprises Inc. and is President & Managing Partner of Reuven Capital Investments, LP (long/short equity hedge fund).”

Flash Crash

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Here is another Excerpt from my 2010 Year End letter to investors in our fund that I thought you would find interesting.  Although the May 6th crash is behind us, our knowledge of the past can always help us deal with the future.  Enjoy!

Flash Crash

The May 6th, 2010 Flash Crash was explained with much speculation about an error trade along with numerous other conspiracy theories.  Unfulfilling would be an understatement.  Our view of the event was that it was the culmination of the many changes that have taken place to alter the dynamics of the market.  The removal of the Up-Tick Rule, elimination of fractional prices, lack of regulation and oversight in the derivatives market, massive growth of ETF’s,   Internet overload, NYSE floor conversion to electronic trading, and the most critical, high frequency   trading, have all contributed  to   the structural change.  Even though the new Dodd-Frank Bill is expected to hammer more regulation into the financial sector, it seems that politicians are spending most of their energy and resources fixing everything that’s not broken, while pieces of sharp glass remain on the floor.

Electronic   trading has grown beyond anyone’s expectations and even the market’s ability to handle it.  High frequency   trading has been a part of the electronic trading evolution that has taken the market by surprise.  Nearly 80% (and possibly more) of all trading is executed electronically, up from being less than a quarter of the market’s capacity during the last decade.   These HFT firms use algorithm calculations in order to have the computer make the decisions a human being is too slow to make.  Part of the flaw of algorithms being used in HFT is that it is possible, and even likely, for multiple algorithms to have the same “trigger point” and create a domino effect that a human can avoid by using their better judgment.  This common denominator is what we believe to be the main cause of the Flash Crash, and will inevitably lead to more crashes and spikes in the future.  Although our   Fund intends to use periodic hedges, our most important hedge is to remain long-term fundamental investors.  Remaining disciplined with long- term investments is really the only play that I see in this market, as the short-term swings (however severe) would not steer the true value of our companies, but rather only the short-term price of our stocks.  My experience has been that fundamental values of a company would eventually outweigh the temporary perception being shown by the stock price.

“This Blog is for the purpose of sharing of personal opinion and should not be construed in any way as advice. The information contained in this report or information provided does not purport to be complete description of the securities, markets or developments referred to in this material. The information has been obtained from sources considered to be reliable, but we do not guarantee that the foregoing material is accurate or complete. The contributors to this blog and or their affiliates may directly or indirectly have active positions in the securities that are mentioned. Expressions of opinion are as of this date and are subject to change without notice. This information is not intended as a solicitation or an offer to buy or sell any security referred to herein. Past performance may not be indicative of future results. Ron Reuven is a registered principal of Reuven Enterprises Securities Division, Member FINRA/SIPC & Licensed MSRB Dealer, a fully owned subsidiary of Reuven Enterprises Inc. and is President & Managing Partner of Reuven Capital Investments, LP (long/short equity hedge fund).”
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